Saturday, January 2, 2010

Creating Value in a New Context

I've recently joined a web-based start-up as the head of marketing. This is going to be a completely new experience. Why? The company only has 3 people (including me).

At my last job, I became comfortable "adding value" to my company. I knew what needed to be done, and I did it. However, that company had 200 people, and I spent a large portion of my time dealing with other people within the company.

Now, I have a new concern. I don't have to worry about pleasing superiors. I need to add value for customers, many of whom I won't even know personally.

It's a new challenge. And I'm excited.

Time to start experimenting.

I'll post results, learnings and thoughts here.