Tuesday, January 26, 2010

Thinking Big, But Solving Small

I love big thinking. It's exciting. It's what changes the world. It's sexy!

But it's usually impractical. I'm realizing this more and more as I work at a start-up. We can have all of the huge ideas that we want, but if we don't execute on the ideas, they're practically useless.

The reality of our situation is that we only have three people really pushing our projects forward. And though I am continually amazed by how much three hardworking people can accomplish, I am equally amazed by how small our accomplishments are compared to the enormity of our ideas and ambitions.

We are quickly learning that we will need both big ideas and small solutions to survive.

The big ideas keep us motivated. They remind us of the end that we are pursuing, and the goals that we plan to accomplish in the long run.

The small solutions ensure that we are constantly making something. They show progress, which keeps other people - investors, potential customers, etc. - involved in the process.

It's a tough balancing act, but we're learning as we go.