Wednesday, January 27, 2010

You Can't Buy This Marketing . . .

There is a magical aura that surrounds some companies. Only a few have it. When they are preparing to announce a new product: the world holds its breath.

Apple is one of those companies.

I just googled "apple tablet." The world is buzzing. Twitter, live-blogging - people are excited!

Just take a look:


This is more valuable than all of the advertising in the world. You just can't buy it. This level of respect and awe has been built over time. It is impressive.

Note: for a laugh, take a look at the second tweet under ("Latest Results for apple tablet"). I promise it's unintentional, but it illustrates my point.