Friday, February 19, 2010

You Think You Make Logical Decisions?

If you think that you make decisions logically, think again.

You may spend time considering the purchase of a new computer. But in the end, the machine that gives you butterflies in your stomach is the one that you will pay for. The black box that costs $500 less but does approximately the same thing . . . meh. If somebody asks, you'll be able to justify buying the more expensive one.

Your mind may weigh the decision. It may list off the pros and the cons. But your heart gets the final say.

If you still don't believe me, then next time you go to the store try this. Stand in the soda aisle and look at a can of Coca-Cola (or Pepsi, if that's your thing) next to a store brand cola. Would you ever buy the store brand? Be honest.

They're both just cans of sugar water. Your mind knows it.

But the heart doesn't believe the mind, and it gets to choose.